Tepsara Vcard

One component library adopted across four product teams that had been diverging for years.

Project Information

Category :
Digital product
Client :
Ashcroft Software
Services :
Design Systems, Front-End Architecture
Year :
2025

Project Challenges

Four teams, four button components, four different focus behaviours.

Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.

  • High competition Ranking for valuable terms in a crowded market takes sustained work.
  • Large catalogues Optimising thousands of pages needs systems, not manual effort.
  • Duplicate content Near-identical descriptions across pages dilute every one of them.
  • Site speed Load time affects both rankings and whether people stay.
  • Site architecture Poor navigation makes crawling and indexing unreliable.

Project Results

We shipped the system with the migration, not before it, so adoption was not optional homework.

UI code duplication
-62%
Accessibility issues
-78%
Feature delivery
+24%

Project Summary

Accessibility stopped being a per-team decision, which is where most of the gain came from.

One component library adopted across four product teams that had been diverging for years.