Teamfy - Team Management System

Four hundred existing articles audited, consolidated, and put back to work.

Project Information

Category :
Content
Client :
Meridian Finance
Services :
Content Strategy, Editorial, Technical SEO
Year :
2025

Project Challenges

Years of publishing had produced four hundred articles, most competing with each other and a third factually out of date.

Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.

  • High competition Ranking for valuable terms in a crowded market takes sustained work.
  • Large catalogues Optimising thousands of pages needs systems, not manual effort.
  • Duplicate content Near-identical descriptions across pages dilute every one of them.
  • Site speed Load time affects both rankings and whether people stay.
  • Site architecture Poor navigation makes crawling and indexing unreliable.

Project Results

We merged, redirected, or retired two-thirds of the library and rewrote what remained to a standard the compliance team could sign off.

Organic sessions
+81%
Pages published
-64%
Top-3 rankings
+147

Project Summary

Publishing less, better, outperformed three years of publishing more — and cut the review burden substantially.

Four hundred existing articles audited, consolidated, and put back to work.