sleepify
Reporting rebuilt so that two dashboards showing different numbers became one showing the right ones.
Project Information
- Category :
- Digital product
- Client :
- Pemberton Group
- Services :
- Data Engineering, Analytics
- Year :
- 2025
Project Challenges
Every department had its own definition of revenue, and all of them were defensible.
Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.
- High competition – Ranking for valuable terms in a crowded market takes sustained work.
- Large catalogues – Optimising thousands of pages needs systems, not manual effort.
- Duplicate content – Near-identical descriptions across pages dilute every one of them.
- Site speed – Load time affects both rankings and whether people stay.
- Site architecture – Poor navigation makes crawling and indexing unreliable.
Project Results
We agreed the definitions first — the hard part — then built the pipeline to match.
- Report build time
- -86%
- Conflicting metrics
- 0
- Data freshness
- 24h to 15m
Project Summary
Leadership meetings stopped opening with an argument about whose number was correct.
Reporting rebuilt so that two dashboards showing different numbers became one showing the right ones.