SC-Steel-UI
A creator programme measured on incremental sales rather than follower counts.
Project Information
- Category :
- Digital marketing
- Client :
- Halden Outdoors
- Services :
- Creator Sourcing, Campaign Management, Measurement
- Year :
- 2026
Project Challenges
Previous rounds had bought reach from large accounts whose audiences did not overlap the product at all.
Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.
- High competition – Ranking for valuable terms in a crowded market takes sustained work.
- Large catalogues – Optimising thousands of pages needs systems, not manual effort.
- Duplicate content – Near-identical descriptions across pages dilute every one of them.
- Site speed – Load time affects both rankings and whether people stay.
- Site architecture – Poor navigation makes crawling and indexing unreliable.
Project Results
We shifted budget to mid-tier creators with genuine category authority and instrumented each partnership with its own tracking.
- Return on spend
- 4.6x
- Cost per acquisition
- -47%
- Creators retained
- 9 of 12
Project Summary
The programme now runs continuously with a stable roster, which removed the per-campaign negotiation overhead entirely.
A creator programme measured on incremental sales rather than follower counts.