KuiPedia Website
A full identity system for a company that had outgrown the logo it launched with.
Project Information
- Category :
- Branding
- Client :
- Verity Health
- Services :
- Brand Strategy, Identity, Design System
- Year :
- 2026
Project Challenges
Four sub-brands, no shared visual language, and a regulated category where trust signals matter more than novelty.
Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.
- High competition – Ranking for valuable terms in a crowded market takes sustained work.
- Large catalogues – Optimising thousands of pages needs systems, not manual effort.
- Duplicate content – Near-identical descriptions across pages dilute every one of them.
- Site speed – Load time affects both rankings and whether people stay.
- Site architecture – Poor navigation makes crawling and indexing unreliable.
Project Results
We built one identity with room for four voices, and shipped it as a documented design system rather than a PDF.
- Brand consistency audit
- 94%
- Design turnaround
- -52%
- Recall in testing
- +2.1x
Project Summary
Marketing now ships campaigns without a design bottleneck, which was the real objective behind the rebrand.
A full identity system for a company that had outgrown the logo it launched with.