First POS - Inventory Management System
Interface and identity designed together, so the product looked like the brand promised.
Project Information
- Category :
- Digital product
- Client :
- Lumen Analytics
- Services :
- Product Design, Brand Identity
- Year :
- 2026
Project Challenges
A polished marketing site set expectations the product's interface immediately broke.
Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.
- High competition – Ranking for valuable terms in a crowded market takes sustained work.
- Large catalogues – Optimising thousands of pages needs systems, not manual effort.
- Duplicate content – Near-identical descriptions across pages dilute every one of them.
- Site speed – Load time affects both rankings and whether people stay.
- Site architecture – Poor navigation makes crawling and indexing unreliable.
Project Results
We designed the identity from the product outward rather than the other way round.
- Trial activation
- +39%
- Time to first value
- -58%
- Support tickets
- -27%
Project Summary
The gap between what was promised and what was delivered closed, and churn followed.
Interface and identity designed together, so the product looked like the brand promised.