Cashew nut Association of Cambodia Website
Lifecycle email rebuilt around behaviour rather than a monthly send schedule.
Project Information
- Category :
- Digital marketing
- Client :
- Cadence Software
- Services :
- Lifecycle Strategy, Automation, Copywriting
- Year :
- 2026
Project Challenges
One newsletter to everyone, monthly, with a list that had been bought in parts and never cleaned.
Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.
- High competition – Ranking for valuable terms in a crowded market takes sustained work.
- Large catalogues – Optimising thousands of pages needs systems, not manual effort.
- Duplicate content – Near-identical descriptions across pages dilute every one of them.
- Site speed – Load time affects both rankings and whether people stay.
- Site architecture – Poor navigation makes crawling and indexing unreliable.
Project Results
We pruned the list hard, mapped the four moments where a message could actually change an outcome, and automated only those.
- Open rate
- +43%
- Trial-to-paid
- +29%
- Unsubscribe rate
- -56%
Project Summary
A much smaller list now produces materially more revenue, and deliverability recovered within two months.
Lifecycle email rebuilt around behaviour rather than a monthly send schedule.