Botanify Market Place

Project Challenges

A working prototype that could not survive its own launch traffic.

Every project comes with its own set of constraints. We treat each as something to design around rather than apologise for, and we say early which ones will cost time or money to solve.

• High competition – Ranking for valuable terms in a crowded market takes sustained work.
• Large catalogues – Optimising thousands of pages needs systems, not manual effort.
• Duplicate content – Near-identical descriptions across pages dilute every one of them.
• Site speed – Load time affects both rankings and whether people stay.
• Site architecture – Poor navigation makes crawling and indexing unreliable.